Youngs Market Company Excited about Baja Wines

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By Rudi Lopez, M.A. | rudi.benhtv@gmail.com

Costa Mesa, CA. – Due to the quick ramp up and excitement in the marketplace, Youngs Market Company (YMCO) the fourth largest distributor has placed a second order for more wine from the Baja United Group Select Family of Baja Wines. This is a positive sign from the market place for Baja United Group which recently launched its business. Baja United believes that the wine market will fall in love with the unknown wines from Baja California region, which has been labeled as the “The Next Napa” and featured in Conde Nast Traveler, Vogue, Orange County Register, The Daily Beast, Food & Wine, New York Times, Bloomberg, Sand Diego Tribune, The Guardian and Wall Street Journal . The group is the exclusive importer of wines and beer from five wineries and nine breweries in the Baja region.  The value of the second order is over $23,000. The positive news comes on the recent announcement that Baja United Group Wines will be available in select Whole Foods Markets stores. 

YMCO initially placed a first order worth more than $25,000.  The rapid turnaround for another order highlights the market’s excitement for the Monte Xanic wines. With this second order, Baja United Group will increase it’s brand footprint and help replenish cases that have already been sold in the first week. September is being forecasted to be a very successful month due to programming that is in place. Monte Xanic winery has approved aggressive programming and is committed to supporting the sales teams in the streets.

Monte Xanic winery features a Sauvignon Blanc white wine crisp on the nose, highly intense and with notes of tropical fruit (guava, soursop, passionfruit, pineapple and mango), fresh citrus (lime and grapefruit), as well as freshly cut herbs and light orange blossom. In addition, they make a Cabernet Sauvignon wine crisp and bright red with an intense aroma of blackberries and red fruit on the nose, with a gentle mouth feel. The cabernet has a round body and soft tannins and finishes with notes of white pepper, cacao and dried chili peppers.

Baja United Group imports beer and wine from Baja California. The booming Baja Beer and Wine Industry are rapidly growing. It’s mission is to live purposefully and build a sustainable business and a foundation to support local orphanages in need. Currently the company imports from five wineries and nine breweries.  It’s motto: Live. With Purpose. Website: http://bajaunitedgroup.com/

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